Borderless Brown - MyBindi and SnoopLife Forge Alliance

TORONTO, September 2, 2000 - Toronto's leading on-line guide to the social and cultural scene for young South Asians has formed an alliance with SnoopLife.com, the U.K.'s hottest South Asian entertainment website. This unique, international partnership allows MyBindi to expand its content, exposure and functionality. As well, MyBindi.com can maintain its local flavour, while reaching beyond its Canadian borders.

Snooplife.com, the U.K.'s answer to the South Asian web-culture was created to work in tandem with its print relative, Snoop Magazine, a publication read the world over. Snooplife offers U.K. South Asia with the latest in South Asian fashion, entertainment and events. As well, Snoop is a world leader on the South Asian music scene. "We are extremely excited about this relationship."

"It will not only benefit both websites, but the U.K. and Canadian users overall." Says Manisha Bawa, cofounder of MyBindi.com. The alliance begins with a new feature called Global Chat, in which Toronto South Asians are able to chat it up not only with their neighbors, but their British cousins too! As well, users will have the opportunity to participate in comparative on-line surveys and contests such as the annual Snoop Sex Survey.

"But this is just the beginning," promises Sandeep Bawa, also of MyBindi.com. "There is so much synergy between our web communities - expect to see many more developments to come!"