MYBINDI.COM AND ROYAL BANK OF CANADA
ANNOUNCE THE LAUNCH OF NEW FINANCIAL CHANNEL

TORONTO, February 26, 2002 – Royal Bank of Canada and MyBindi.com, Canada's leading on-line South Asian destination for arts, entertainment and community, are pleased to announce the unveiling of a brand new financial channel on MyBindi.com.

Geared toward Canada's burgeoning South Asian student and young professional markets, the channel offers information on a variety of topics including investing, loans, and banking.

One exclusive feature of the new channel is its agent finder, a service developed especially to help visitors locate South Asian Royal Bank of Canada representatives by location in Greater Toronto. This is exciting since it allows for an unprecedented level of interaction between Royal Bank of Canada and its South Asian clientele.

Another unique element of the channel will be its measurable results. "By way of web reporting Royal Bank of Canada will have the opportunity to learn more about a specific niche market" explains Manisha Bawa, co-founder of MyBindi.com.

A channel like this benefits both parties as it allows MyBindi to offer a more complete service to its tens of thousands users and provides a dedicated voice for Royal Bank of Canada to interact with the South Asian community. "This is the first ever partnership between Royal Bank of Canada and a South Asian community website," says Imtiaz Seyid, Director of South Asian Markets for Royal Bank of Canada. "It demonstrates our ongoing commitment to reach out to Canada's diverse cultural communities."

Royal Bank of Canada and MyBindi invite you to visit www.mybindi.com/financial to learn more.

For more information about this new channel, contact:

Manisha Bawa
Co-Founder, MyBindi.com
info@mybindi.com
416. 564. 1534.

Imtiaz Seyid
Director of South Asian Markets,
RBC Royal Bank
Imtiaz.Seyid@rbc.com