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Venk's
Indian Adventure
Venk Chandran |
Stay
tuned to MyBindi as Venk will be sharing his experiences
with us while travelling through India.
Week 2: Indore and New Delhi
We left Bombay for Indore; a city in the interior of India,
at around 5:00am. The city still has the ability to spread
a fine layer of nasty mist around your body. I love it.
Domestic travel has improved in and around the country.
There has been a bit of deregulation in the domestic airline
business here, and there are currently two major airlines:
Jet Airways and Safari. Here’s my nonpartisan advice: go
for Jet airways. They are bend-over-backwards nice, and
there is a minimum of confusion regarding your luggage.
The fleet is also relatively new – consisting of Boeing
737's.
Indore has a beautiful airport, situated in the vast acres
of farmland, it resembles an old moghul style palace/house.
Getting off the plane and walking across to the terminal
is a nice, cool, and windswept experience. It’s a slower
pace of existence in Indore, reflected in terra-cotta house
colonies, and meandering farm animals. Quite the change
of pace from Bombay, Indore however, did not prepare me
for the shock that was Delhi.
Delhi and I have always had a love/hate relationship. Whereas
Bombay will often be remembered as a home (sort of) – I
blame Delhi for the gastronomic problems of my last Indian
encounter.
Delhi Belly
Delhi belly. I’m not going to discuss it – because I believe
in not tempting fate.
It’s become more crowded with Maruthi Suzuki autos, TATA
sumos, Fiats, Ambassador cars and rickshaws – however, a
lot more of these yellow and black steel cockroaches now
ride with natural gas instead of kerosene. This actually
makes a difference. Delhi always borders between regality
of the past and the squalid present. India Gate is still
the discerning fixture of Connaught square, and it is still
a shopping experience. You know, the MTV concept is really
defining culture shopping here. Each of the major brand
names (Levis, etc.) all operate their respective stores
with MTV branding. It’s a well packaged and marketed strategy
that seems to be doing well. The average pair is about 1400-1800
RS.
Gods, Cricket and Amitabh Bachchan
The realization hits me in the face: There is a lot of disposable
money in India today. The middle class is really spending
well these days – and this has the West just salivating.
However, it’s not easy – there is an aversion to the usual
branding techniques employed. Mcdonalds isn’t doing well,
and neither are any of the Fast-food joints. It’s probably
because they haven’t thought of the few things that really
influence the Indian culture. Here they are in no particular
order (except my own)
1. Gods: Be it Vishnu/Shiva/Brahma, or a Guru – the gods
can push anything successfully – from soap to supari.
2. Cricket: The cricket match fixing crisis. This has been
front page news since I got here. “Say it ain’t so Azharuddin!
Say it ain’t so!”. Cricket players are demi-gods here, dwarfed
in number and popularity by the one, the only, mythical…
3. Amitabh Bachchan. : This is the driving influence on
Indian Culture. His booming voice, his stature, his jet
black dyed hair. This is an icon that can really move the
population’s material whims. I’ve seen it happen. He can
sell rice and ties at the same time. He’s got the power
of a giant game show (Kaun Benaga Crorepati!) and the hit
movie Mohabbatein. I’ll go on about the pervasiveness of
the great one later.
Week 1: Arrival and Mumbai
Week 2: More Mumbai->Indore->New Delhi
Week 3: Delhi->Madras(Chennai)->Calcutta
Week 4: Fear and Loathing in
Goa
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