It is perceived as quite a luring profession to step into. Yet media is not as seemingly easy to pursue. Highly competitive and extremely demanding, the media lure asks for more than a fair share of commitment and responsibility. MyBindi profiles six high profile South Asian women in media: Suhana Meharchand, Sarika Sehgal, Indira Naidoo-Harris, Neha Bhupal, Merella Fernandez and Robin Gill. These women of change and influence hold beacons of light for aspiring journalists. Preeti Thandi speaks to them to explore their lure and success stories, current trends in media, ethnic representation and how it is like being a woman in media.