Namaste Marketing Group, a Toronto based ethnic engagement agency has signed on CIBC for its upcoming 6th Annual desiFEST music concert.
Through the new four-year partnership, CIBC becomes the Official Financial Services Sponsor at desiFEST. CIBC joins longstanding marketing partner Rogers who has re-signed as Presenting Sponsor for 2012 and OMNI Television who has returned as “Official Media Sponsor”.
“We are excited, about this long-term partnership and welcome CIBC to our family. Their commitment to our vision and efforts, help us celebrate diversity together in Canada and support the growing South Asian community, ” says Kala Patel, President and Co-Founder, Namaste Marketing Group Inc.
“desiFEST”is Canada’s only national South Asian Music Festival. Creating opportunities for South Asian artists and South Asian inspired music, the event strengthens local communities, inspires youth, and supports the arts community in Canada. The festival has toured Toronto, Montreal and Vancouver showcasing hundreds of incredible artists, twelve hours of non-stop music and over 35,000 attendees each year.
Check out the latest desilLEAKS HERE as SATSB reveals the performers at this year's desiFEST!
“Through their efforts with IIFA, CIBC has shown tremendous support to South Asian arts and local talent development. We are excited that they will continue this commitment through desiFEST and look forward to an exciting four years together” says Sathish Bala, desiFEST Founder and Creative Director.
“CIBC has a long history of celebrating Canada’s rich cultural diversity, which is reflected in our employees, the millions of clients that we attract and serve, and the communities where we live and work,” says Raza Hassan, CIBC Senior Vice-President. “We are proud to support the cultural and artistic contributions of Canada’s South Asian communities through our involvement in “desiFEST” and our partnership with Namaste.
Click HERE for more information on desiFEST.