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CFMT-TV's Ishtyle
TV debuted in November 2000 and since that
time, both the programme and its high-octane host,
Mo-D, have developed quite a following. Thanks
to Mo-D and his sidekick, Najeeb, Ishtyle TV
viewers mostly, but not exclusively, Internet
savvy young adults of South Asian heritage
have been treated to a twice weekly hyperactive
(and interactive!) half hour, designed especially
for them!
In sync with the
exacting needs of today's cyber-active generation,
the programme features a weekly visit to local
community "hot spots," direct links to cool, happening
sites on the internet and sometimes, special guests,
who drop by the studio to chat with the Ishtyle
TV crew, share a laugh or the latest gossip.
Plus, there's music videos spinning throughout
the programme, and Mo-D regularly interacts with
the community, personally, both on-location and
through email.
Mo-D's frenetic personality
and self-deprecating charm, the zany antics of
his on-air colleagues and the programme's energetic
pacing, have successfully combined to make Ishtyle
TV a runaway success with its lucrative target
market. Enthusiastic fan email continually floods
ishtyletv@cfmt.com
with feedback, jokes and website suggestions
and some devotees have even formed their own Mo-D/Ishtyle
TV fan club.
The programme airs
Saturdays from 12:30 p.m. to 1:00 p.m., positioned
as the concluding half-hour of CFMT-TV's highly-viewed
South Asian programming corridor. An alternative
viewing opportunity of Ishtyle TV is offered
Tuesday at 9:00 a.m.
Ishtyle TV
host, Mo-D, has had his share of high profile
exposure. In his counterpart role as an on-air
personality at KISS 92-FM, he's been a Toronto
Sun Sunshine Boy, had feature stories written
about him in Toronto newspapers, and been privileged
to meet and interact with musical artists such
as Jennifer Lopez, Nelly Furtado, and The Backstreet
Boys, and with sports celebrities including Darryl
Sittler, the Toronto Argos and the WWF's Trish
Stratus. Mo-D holds a Radio Broadcasting Diploma
from Humber College and currently resides in Thornhill,
Ontario.
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