Last year’s inaugural event had more than 130,000 visitors coming through the doors of BCC, which leaves great anticipation for this year’s festivities.
“This event is a great opportunity for the next generation of South Asians to learn about their culture,” Mihiri Tillakaratne, Brand Manager of Canada Dry, explains the reason for this iconic brand to continue its support of the event.
“DiwaliFest provides Canadians a chance to learn and embrace multiculturalism in Canada”
Presented by Canada Dry and organized by Purple Integration, the three-day event offers many activities – live performances on a 30-foot stage, rangoli and traditional lantern display, free sampling, photo booth, family activities and hourly lucky draw. The program officially begins on Friday, November 6 at 4:00 pm.
The stage lineup epitomizes culture and excitement with dance competitions on both Friday (children) and Saturday (team), Bollywood style musical performances, a South Asian fashion show, a renowned chef sharing his insights on preparing exotic Indian cuisine and appearances by some of the most beloved mascots.
Knights Table, one of Peel Region’s busiest food banks, will once again be the event’s beneficiary and visitors are encouraged to bring non-perishable items to help those who are in need.
“Diwali celebrates light over darkness and good overcomes misfortune, it’s only fitting that we support the less fortunate in the community on this occasion,” says Henry Chiu of Purple Integration.
DiwaliFest would like to acknowledge the support by a number of sponsors including Canada Dry (Presenting Sponsor), BCC (Venue Sponsor), CIBC (Platinum Sponsor) and OMNI TV (Exclusive TV Sponsor). The Community Sponsors are Hydro One Brampton, Chatr and Ferrero Rocher. Media Sponsors also include The Voice Group (Platinum), India Journal (Silver), Hindi Abroad, Asian Connection, Sri Lanka Reporter, Radio Dhun and Mybindi.com. Community Supporters are Brampton Chinese Business Association, Mississauga Chinese Business Association, Bollycore, Sanskriti and Vilasa Canada.
Admission is free for this event and visitors will receive complimentary souvenirs. Those who participate in all the festival highlights will get a chance to enter into a free lucky draw, to be made throughout the event. Prizes include BCC gift certificates, VIA Rail tickets to Quebec City, commemorative CIBC Diwali silver coins and many more.
For exciting details of the festival, please click HERE.