Canada Dry DiwaliFest celebrates Festival of Light!

Canada Dry DiwaliFest celebrates Festival of Light!

The Lightswere bright at Bramalea City Centre as 150,000 visitors came through the doors of Ontario’s 4th largest indoor shopping centre for the Annual Canada Dry DiwaliFest.

This three-day event is believed to be the largest Diwali celebration of its kind in Canada.

Canada Dry DiwaliFest OC

Caption: Sponsors and community gather at Bramalea City Centre and celebrate the start of Canada DiwaliFest, including Ms. Mihiri Tillakaratne, Canada Dry’s Brand Manager (Centre) and Mr. Ramesh Sangha, MP-Brampton Centre.

“DiwaliFest is not only a great cultural celebration, it also highlights the way Canadians embrace multiculturalism,” says Mihiri Tillakaratne, Brand Manager of Canada Dry, the event’s presenting sponsor.

Organized by Purple Integration, the festival activities began last Friday night with a variety of cultural displays and activities, games, sampling and a photo booth. On the 32-foot stage, there were Dhol performances.

“Diwali celebrates light over darkness and good overcomes misfortune, it’s only fitting that we support the less fortunate in the community on this occasion”

Performances continued on last Saturday and Sunday – an exciting dance competition featuring 6 teams competing for awards and cash prizes, Bhangra performance, Fashion Show, Kathak Classical Fusion dance and Aakash Band.

Famous characters – Minion and Shrek – will also make an appearance to meet with children. Plenty of refreshments were available at the Canada Dry and Ferrero Rocher sampling stations. There are also free giveaways from CIBC and Chatr.

Every visitor got a chance to enter into the lucky draw with fantastic prices such as CIBC commemorative silver coins, Wiser gift packs, Bramalea City Centre gift cards, Moto e phones from Chatr, VIA Rail trip for two to Quebec City, etc. Over 30 prizes were available to be given out throughout the weekend.

Knights Table, one of Peel Region’s busiest food banks, will once again be the event’s beneficiary and visitors are encouraged to bring non-perishable items to help those who are in need.

DiwaliFest would like to acknowledge the support by a number of sponsors including Canada Dry (Presenting Sponsor), BCC (Venue Sponsor), CIBC (Platinum Sponsor) and OMNI TV (Exclusive TV Sponsor). The Community Sponsors are Hydro One Brampton, Chatr and Ferrero Rocher. Media Sponsors also include The Voice Group (Platinum), India Journal (Silver), Hindi Abroad, Asian Connection, Sri Lanka Reporter, Radio Dhun, and Desi News. Community Supporters are Brampton Chinese Business Association, Mississauga Chinese Business Association, Bollycore, Sanskriti and Vilasa Canada.

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