Astitva...A Magazine for South Asian Women Over 40

Astitva…A Magazine for South Asian Women Over 40

Launch of Astitva...an identity - An exclusive magazine for South Asian women over the age 40.

Astitva…an identity Inc. is proud to announce the launch of its magazine Astitva… an identity for Spring 2011. Astitva…an identity is the premier exclusive magazine for South Asian Women over 40 in North America. It is an initiative to address the concerns and interests of the fast growing demographic of influential and smart successful women and a platform for encouraging women as entrepreneurs. Astitva found its origin in the strong desire that women this age have to fulfill their dreams and meet the demands of their passion at this important stage in their life, thus utilizing their talent and skills along with their domestic responsibilities. Our market research revealed that there are a number of magazines for young and old but none that cater specifically to this age group, none that represent the healthy and most educated generation with real strength, talents and interests. So, here we are with Astitva…an identity that exists only for you. Astitva…an identity invites women to come and join in order to connect with similar women and discuss what is important for them.

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