Masala! Mehndi! Masti!, North America’s largest free South Asian festival (July 24-26, 2009 at Toronto’s Exhibition Place) announces a list of Toronto’s best South Asian ready to wear styles and beauty collections to be offered at the festival!

Kavita Suri - Presents Colors of India Make Up & Runway Fashion Show. Showcasing designs from top South Asian designers and beauty trends applied by Kavita’s team.

DARE Collections Inc – Retailer and exhibitionist of the latest in Indian fashions. Collections exclusively designed by LIZPaul and Niharika in India.

Desi Wear - Founded in 1994, Desi Wear gives South Asians and non-South Asians the opportunity to celebrate the rich and vibrant culture of the Indian Diaspora through urban and casual athletic apparel.

Maple Leaf Shades - Leading manufacturers of high quality sunglasses and accessories.

M!M!M! will also feature fashionable products from, A.R International, Kashmir Maple, Jessica Fashion Jewelry, Casual Classic Boutique, B4U, Unique Rainbow Design, Fashion Trendz, and Maanya Sarees.

With over 50 events and performances across multiple stages, and over 30 restaurants and vendors, M!M!M! plans to bring a fiery fest that celebrates Canadian talents along with South Asia’s diverse and spicy culture. As one of Toronto’s most well-attended summer events, M!M!M! draws in record attendance each year attracting over 80,000 people that look to take part in the outdoor party! Drawing in visitors from across North America and the rest of the world, the festival is a notable component of Toronto’s diverse multi-cultural community.

For vendor times and locations visit PROGRAMME at www.masalamehndimasti.com

All vendors are available for interviews. For interview requests contact safia@lotusleaf.ca.

About the Masala! Mehndi! Masti! Festival

Celebrating its 9th year anniversary, Masala! Mehndi! Masti! meaning Spice! Henna! Fun! is the largest South Asian festival in North America. Co-presented by Tim Hortons and OMNI, the festival aims to introduce a cultural explosion to the mainstream and celebrate the many talented South Asian artists that exist globally. This multigenerational presentation fuses traditional and contemporary artistic expression through music, dance, film, theatre, literature and poetry, natural health practices, social issues, cuisine, arts & crafts and much more! The festival is free and open to the public from July 24-26 at The Exhibition Place, Toronto. The Festival is supported by Gold Sponsors: Scotiabank, State Farm Insurance, Onestop Media; Official Newspaper: Toronto Star; Media Sponsors: CBC Radio, Suhaag, Mybindi.com, Festival Airline: Etihad and Programming Partners: Desiwear and Heart and Stroke Foundation. For more info on M!M!M!, link to: www.masalamehndimasti.com

For media inquiries:

Safia Bartholomew | Safia@lotusleaf.ca | 416.928.1978
Julia Che | Julia@lotusleaf.ca | 416.928.1978