MASALA! MEHNDI! MASTI! 10 AMMMazing Years!
This July 23-25, 2010, Masala! Mehndi! Masti!,
North America?s largest free South Asian festival, fires up Toronto?s Exhibition Place for a jam-packed weekend of lively entertainment, vibrant colours, savory dishes, majestic art, and star-studded performances! Celebrating its most important milestone to date, M!M!M! will recognize 10 years of growth, in
addition to the evolution of the South Asian community and its influence on Canada?s cultural mosaic.
In 2001, the founders began
Masala! Mehndi! Masti! as a dream,
envisioning a massive festival encouraging people of all backgrounds
celebrating South Asian culture, “We had to create an event that would
span
generations: all ages, all ethnicities -- one that all Canadians could
enjoy,”
says Jyoti Rana, one of the founding team members. “With ten years
behind us
we’ve learnt so much and seen the festival grow exponentially. Today,
South
Asians are Canada’s
#1 growing populace making this festival that much more relevant to this
country.” In 2010, the dream has become a reality attracting a million
attendees, 700+ performances by 5000+ artists, and 300+ local vendors
since its
inception.
Over the past decade, M!M!M! has
shone a spotlight on some of the
biggest South Asian and South Asian-inspired talents from around the
world
including:
Nandita
Das: a well
known
social activist and actor/producer extraordinaire of off-beat artistic
Indian
films.
Karsh
Kale and MIDIval Punditz: major force in the Asian Massive movement, a club-based
phenomenon on
several continents.
Shiamak
Davar: the
colossus
of choreography in India
with several dance schools globally including several in Canada.
Rishi
Rich Project featuring Jay Sean: they pioneered the Bhangra-R&B fusion and Jay
Sean went on to
become a globally recognized singer with his hit single ‘Down’
hitting
the top
of the US charts.
Lisa
Ray: actor and
model
from Cooking with Stella, Bollywood/Hollywood, and the Oscar-nominated
film,
Water.
Deepa
Mehta: world
famous
director of Heaven on Earth, Water, Bollywood/Hollywood, and many other
films.
Rahul
Bose: another
well
known social activist and actor/producer of Arthouse films.
This year M!M!M! is excited to
announce an exciting lineup including: Actor Boman Irani, who
originally gained recognition for his role in Munnabhai MBBS and most
recently won the filmfare and star screen awards
for his role in the super-hit Bollywood movie 3 Idiots;
Suzanne
D’Mello, a Diva in her own right, who has also collaborated with
virtuoso
composer AR Rahman; Indian Classical musicians Amaan and Ayaan
Ali Khan, and
one time hosts of Zee TV’s popular Sa Re Ga Ma music
talent show; Salman Ahmed of South
Asia’s biggest sufi-rock band Junoon;
the Toronto Tabla Ensemble who headlined the very first
M!M!M! festival; the
premiere of M!M!M!’s first Senior Desi
Idol and many more producing Masala! Mehndi! Masti!’s biggest year
yet!
About
the Masala! Mehndi! Masti! Festival
This 2010, Masala!
Mehndi! Masti! celebrates its 10th year anniversary. Meaning
Spice! Henna! Fun!, M!M!M! is North America’s largest South Asian
festival with over
100,000 attendees each year. The festival aims to introduce a cultural
explosion to the mainstream and celebrate the many talented South Asian,
or South Asia inspired, artists that exist globally. This
multigenerational presentation fuses traditional and contemporary
artistic
expression through music, dance, film, theatre, literature and poetry,
natural
health practices, social issues, cuisine, arts & crafts and much
more!
The
festival is free admission and open to the public from July 23-25, 2010
at The
Exhibition Place, Toronto.
For more info on M!M!M! click HERE
Facebook: search Masala! Mehndi!
Masti! | Twitter: @mmmfestival|
This event is proudly sponsored by MyBindi.com
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